YouTube exams limiting 4K playback to YouTube Premium accounts

YouTube is working a check that locations its 4K movies behind a YouTube Premium subscription. In current weeks, some customers have reported seeing playback of 2160p decision video restricted with textual content labeling it as a premium function. YouTube has since confirmed via Twitter that these seeing the brand new restrictions had been a part of an experiment to higher perceive the function preferences of Premium and non-Premium viewers.

It isn’t clear if YouTube will truly limit all non-Premium customers to 1440p video high quality, nonetheless, the corporate did direct its customers to leave feedback on the restrictions to ensure that the Google subsidy to “make improvements.” Google didn’t present additional clarification when contacted by The Verge for remark.

A YouTube Premium subscription will set you again $11.99 per thirty days within the US, with costs various throughout different areas. The service grants entry to YouTube Music Premium, in addition to in-app downloads, background play, and most significantly: ad-free viewing. YouTube has been recognized for some pretty aggressive promoting, with 9to5Google reporting {that a} earlier check noticed the corporate place as many as ten unskippable adverts onto a single video.