YouTube had just lately elevated the quantity and frequency of non-skippable adverts performed for customers whereas watching movies. As per person reviews on Twitter in addition to Reddit, a rising variety of viewers say they noticed as much as 10 non-skippable commercials on YouTube in a row. Now, following complaints from customers across the globe, the Google-owned firm has confirmed that it’s concluding the experiment with commercials. The video streaming firm exhibits adverts to keep up the platform and financially help creators.

According to the person reports on Reddit and Twitter, YouTube was enjoying as much as 10 unskippable adverts earlier than the chosen video even begins. The firm on Twitter just lately responded to a person’s query relating to its sudden improve of unskippable adverts saying that they’re “bumper ads,” which final solely as much as 6 seconds.

As per a report by 9to5Google, a YouTube spokesperson has confirmed that its experiment with commercials has now “concluded”.

The report quotes a YouTube spokesperson as saying “at YouTube, we’re focused on helping brands connect with audiences around the world, and we’re always testing new ways to surface ads that enhance the viewer experience. We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs. The goal is to build a better experience for viewers by reducing ad breaks. We have concluded this small experiment.”

Users can completely keep away from seeing adverts by subscribing to YouTube Premium. In India, the YouTube Premium annual plan prices Rs. 1,290, whereas the YouTube Premium Family plan prices Rs. 189 per thirty days. The firm additionally affords a 30-day free trial for brand new subscribers.