YouTube scrapped its Rewind 2020 video because of COVID-19 and social unrest, however it’s not coming again now that the turmoil is (partly) calming down. As Tubefilter first confirmed, YouTube is cancelling its year-end Rewind movies as soon as and for all. The service insists it is not because of the blowback from Rewind 2018, nonetheless. Rather, YouTube is reportedly so giant that it will be impractical to summarize the positioning with a yearly video.

The Google-owned model will as an alternative belief creators like MrBeast and Slayy Point to provide end-of-year movies, and promote them via social networks. You’ll additionally see annual development lists, awards exhibits and a at the moment mysterious “interactive experience.”

Rewind debuted in 2010 and was fashionable for many of its historical past as a snapshot of the web zeitgeist. That all fell aside with Rewind 2018, nonetheless. Many felt the video each ignored main creators like Pewdiepie and had various cringe-worthy moments (Will Smith’s “oh, that’s hot” haunts folks to this present day). When YouTube returned with Rewind 2019, it abdicated editorial management and let the statistics information the content material to the frustration of viewers. Even if YouTube is correct concerning the web site turning into too giant for Rewind, the demand simply is not what it was once — a revival may not have a lot of an affect.