YouTube Acquires Indian App simsim, to Bring Shopping Features to Videos

YouTube has acquired Indian firm simsim, the video large introduced by means of a weblog publish. Simsim is a brief video purchasing platform in India that allows e-commerce by means of movies. With the acquisition, YouTube says it goals to assist small companies and retailers in India to achieve new prospects. The simsim app will proceed working independently, whereas YouTube seems to be to work on methods to showcase simsim affords to its viewers, in accordance with the publish.

Google introduced the acquisition by means of a blog post however didn’t reveal the monetary particulars of the simsim acquisition.

The simsim platform allows e-commerce by means of movies — creators make movies of merchandise, and viewers can then purchase these merchandise from native companies, by means of the simsim platform. Video-driven e-commerce is a rising class, which lately noticed one other firm, Firework, launch on this area.

Instagram has been a well-liked platform for small companies to promote merchandise on-line, and it seems that YouTube plans to construct on-line video commerce in the same method with the simsim acquisition.

On simsim, movies can be found in three native languages: Hindi, Tamil, and Bengali. YouTube has not provided particulars on the way it plans to introduce this video purchasing characteristic on its platform. YouTube says that it has signed a definitive settlement to accumulate simsim and expects to finish the transaction within the coming weeks.