Xiaomi overtakes Samsung to take prime spot in European cellphone shipments in Q2 2021

Chinese smartphone maker Xiaomi is constant to submit stable progress. After overtaking Apple because the quantity two smartphone vendor on the planet within the second quarter of 2021, it’s now turn out to be the highest vendor in Europe for the primary time, in accordance with new figures from Strategy Analytics.

Xiaomi overtook Samsung to take the highest spot in Europe, with 12.7 million telephones shipped in Q2, up 67.1 % year-on-year. Samsung’s shipments fell 7 precent in that very same interval to 12 million models, although the Korean firm stays the world’s largest cellphone vendor.

Overall smartphone shipments in Europe elevated in 2021 because of post-COVID restoration, say Strategy Analytics’ researchers, with Apple additionally displaying respectable progress. The iPhone maker was up 15.7 % in comparison with 2021 because of robust curiosity within the iPhone 12.

Xiaomi’s concentrate on worth, although, appears to have helped broaden its attraction in Europe. “Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones,” stated Boris Metodiev, affiliate director at Strategy Analytics, in a press statement.

Xiaomi’s progress has additionally been assisted by the demise of Huawei, which continues to vacate the European market after its telephones misplaced entry to Android and Google companies in 2019.

In considered one of our current opinions of Xiaomi’s {hardware}, trying on the firm’s flagship Mi 11, we had been impressed by the cellphone’s worth. “It costs less than the $799 Galaxy S21 in markets where it’s sold, but in many ways, it has more in common with the $1,199 S21 Ultra,” famous reviewer Sam Byford. “My biggest takeaway from the Mi 11 is that Samsung is lucky Xiaomi doesn’t sell phones in the US.”

Perhaps, buoyed by its success in Europe, Xiaomi will now be contemplating a US invasion.