Xiaomi overtakes Apple as quantity two smartphone vendor for first time

Xiaomi is now the second largest smartphone vendor primarily based on worldwide shipments within the second quarter of 2021, in keeping with a new report from Canalys. The Chinese firm captured 17 % of world market share, in keeping with the analysis agency, simply behind Samsung’s 19 % however forward of Apple’s 14 %.

BBK’s Oppo and Vivo rounded out the listing of prime 5 distributors at 10 % apiece. All 5 firms grew their shipments 12 months on 12 months, however what’s notable is simply how a lot Xiaomi has managed to extend its quantity — it shipped 83 % extra telephones than in Q2 2020, whereas Samsung grew shipments 15 % and Apple by only one %.

“Xiaomi is growing its overseas business rapidly,” Canalys Research Manager Ben Stanton says, citing gross sales boosts in areas together with Western Europe, Africa, and Latin America. “It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra.”

Canalys says international smartphone shipments grew by 12 % final quarter. Much of the expansion seen by smartphone makers is on the expense of Huawei, nevertheless, which itself overtook Apple in 2019 however has since been basically shut out of the worldwide market resulting from US-imposed sanctions and buying and selling bans. So far, Xiaomi seems to be the largest beneficiary.