Why Elon Musk Decided to Pause the Relaunch of Twitter Blue

Twitter’s new proprietor Elon Musk stated on Monday the social media firm is holding off the relaunch of its blue test subscription service, a delay from his preliminary tentative timeline to convey again the service on the platform. “Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk stated in a tweet.

“Will probably use different colour check for organisations than individuals.”

Holding off relaunch of Blue Verified till there may be excessive confidence of stopping impersonation.

Will most likely use completely different coloration test for organizations than people.

— Elon Musk (@elonmusk) November 22, 2022

The coveted blue test mark was beforehand reserved for verified accounts of politicians, well-known personalities, journalists and different public figures.

But a subscription possibility, open to anybody ready to pay, was rolled out earlier this month to assist Twitter develop income as Musk fights to retain advertisers.

Twitter had paused its lately introduced $8 blue test subscription service, as pretend accounts mushroomed and had stated Twitter’s sought-after blue test subscription service will likely be relaunched on Nov. 29.

Last week, Musk tweeted that with the brand new launch, altering somebody’s verified identify would trigger the lack of the blue test till their identify is confirmed by Twitter to fulfill the platform’s phrases of service.

Musk additionally tweeted that Twitter added 1.6 million customers this previous week, “another all-time high”.

Advertisers on Twitter, together with massive corporations similar to General Motors, Mondelez International, and Volkswagen AG, have paused promoting on the platform, as they grapple with the brand new boss.

Hundreds of Twitter workers have additionally been estimated to have stop final week, following a Thursday deadline by Musk that staffers join “long hours at high intensity,” or go away.

Musk beforehand said that Twitter customers participating in impersonation with out clearly specifying it as a “parody” account will likely be completely suspended with out a warning. Several pretend model accounts, together with these of Nintendo and BP, have been suspended.

© Thomson Reuters 2022