WhatsApp, a Meta-owned prompt messaging app, has rolled out one more new function for Business profile customers. This function will let customers seek for companies on the platform in addition to chat with them, together with an choice to even store merchandise. WhatsApp Business customers will have the ability to browse companies relying on the class — corresponding to banking, journey — or search them by their identify utilizing this replace. However, it’s at the moment restricted to pick international locations together with Brazil, Colombia, Indonesia, Mexico, and the UK.

In a blog post shared on the net web page, WhatsApp shared that the brand new function will assist customers on Business profile to simply contact companies utilizing the messaging app as a substitute of saving their cellphone numbers into contacts or looking for the small print on enterprise web sites. Currently, the power to seek for a enterprise is rolling out to Brazil, Colombia, Indonesia, Mexico, and the UK. Users in these international locations can use WhatsApp Business Platform to search out contact particulars of different companies.

In addition, customers can even have the ability to store instantly utilizing WhatsApp as a substitute of visiting a web site. The prompt messaging platform has collaborated with numerous fee companions to let customers store merchandise instantly from the app itself. The function works equally to the JioMart Shopping expertise launched in India a couple of months again. Now, it’s being expanded to extra international locations. As shared by WhatsApp, the function is secure and can protect the privateness of customers.

Additionally, individuals can even have the ability to make a safe fee proper from a chat utilizing their credit score or debit card particulars. “This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person,” it mentioned.

Meanwhile, WhatsApp earlier rolled out Polls function together with ‘Communities’ for group conversations on each Android and iOS interfaces. Like different options on the app, WhatsApp Polls can even be protected by end-to-end encryption. WhatsApp has additionally launched one-tap video calling for as much as 32 individuals and doubled the participant restrict for teams.