Volkswagen Follows Audi, General Motors to Halt Paid Advertising on Twitter

Volkswagen on Friday mentioned it has really useful to its manufacturers to pause paid promoting on Twitter till additional discover within the wake of Elon Musk’s takeover of the social media platform.

“We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s high carmaker mentioned in an announcement.

The feedback by Volkswagen group, which covers the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche manufacturers, echoes related remarks from different companies, together with GM and General Mills.

Earlier within the day, General Mills and Luxury automaker Audi of America introduced that they’ve paused promoting on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion (roughly Rs. 3,37,500 crore). “We will continue to monitor this new direction and evaluate our marketing spend,” a General Mills spokesperson mentioned.

Audi of America, the Herndon, Virginia-based US unit of Audi — a Volkswagen Group model — mentioned it might “continue to evaluate the situation.”

The two firms be part of high US automaker General Motors, which final week mentioned it had quickly halted paid promoting on Twitter. The advert pauses come after Musk mentioned in an open letter to advertisers final week that he needs Twitter to be “the most respected advertising platform” in a bid to achieve their belief.

Last week, Musk tweeted that the corporate will type a content material moderation council “with widely diverse viewpoints.” Musk mentioned no main content material choices or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” mentioned in May he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging website in January final 12 months over the chance of additional incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022