Vanilla Ice’s ‘Ice Ice Baby’ Samsung Remix Is the Cringiest Greenwashing Campaign I Have Ever Seen

The manufacturers are at it once more, of us. Tech big Samsung enlisted Vanilla Ice—yeah, that Vanilla Ice—in an power conservation marketing campaign that’s half greenwashing and all cringe.

On Tuesday, Vanilla Ice dropped a brand new model of the “Ice Ice Baby” music video referred to as “Reduce Your Ice, Ice Baby.” It calls on listeners to lower the temperatures on their fridges to save lots of the local weather and, in fact, to purchase a brand new Samsung fridge.

Vanilla isn’t precisely identified for his bars, however the brand new model of “Ice Ice Baby” is straight-up embarrassing. In the intro, over that iconic bassline cribbed from “Under Pressure,” he says, “This is a joint with a sustainable edge. Bespoke VIP, let’s kick it.” It’s not possible to listen to and watch with out wincing.

The music video—or commercial, actually—relies on a research that Samsung performed utilizing authorities information from the European Union. It discovered that if each family in Europe alone elevated its freezer’s temperature by 1.8 levels Fahrenheit (1 diploma Celsius), it might decrease the world’s carbon emissions by greater than 1 million tons annually. It’s wild to suppose that in some boardroom, a bunch of PR folks noticed this research and thought, “you know what this needs? This needs Vanilla Ice limply rapping the line, ‘Just one degree, I raise the temp like a vandal, climate-friendly, wax a chump like a candle’ as he opens a Samsung fridge and then some dancers will pop on the screen.” But right here we’re.

Samsung says that’s equal to reducing out the carbon from the yearly power utilization of over 120,000 houses mixed. I assume Samsung feels certified to offer us all local weather recommendation even supposing its personal huge carbon affect is increasing year over year and it’s failing to fulfill the local weather targets it set for itself.

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Vanilla Ice doesn’t just give this advice, though. He and the company want you to know that if you really want to lower your carbon footprint, you should buy a new fridge from Samsung’s Bespoke line. Never mind the emissions associated with the manufacturing processes for all these new fridges. Never mind that you could turn up the fridge you already own by 1.8 degrees Fahrenheit to reap at least some of the climate benefits that Rob Van Winkle is laying down. To become a true climate warrior in the mold of Vanilla Ice, you must buy a new fridge.

“Anything less than the best is eco felony,” Vanilla Ice says in the video.

Samsung’s new fridges do at least use isobutane, a coolant that has lower emissions than hydrofluorocarbons. The latter are chemicals widely used in fridges and air conditioners, but they warm the climate thousands of times more than carbon dioxide. To be clear, this is good but in no way makes up for hiring Vanilla Ice to remix “Ice Ice Baby.”

In a statement, a Samsung spokesperson added a extra doubtful sustainability declare, saying the Bespoke line is “capable of lasting beyond fashion.” That’s fairly wealthy coming from an organization that consistently tries to promote you on new merchandise whether or not or not those you presently personal want changing. The advertising bullshit is one way or the other much more cringe than Vanilla Ice saying “word to your refrigerator,” which is truthfully saying loads.