US teenagers have left Facebook in droves over the previous seven years, preferring to spend time at video-sharing venues YouTube and TikTok, in line with a Pew Research Center survey information out Wednesday. TikTok has “emerged as a top social media platform for US teens” whereas Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s information comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, making an attempt to maintain the utmost variety of customers as a part of its multi-billion-dollar ad-driven enterprise.

The report stated some 95 p.c of the teenagers surveyed stated they use YouTube, in contrast with 67 p.c saying they’re TikTok customers.

Just 32 p.c of teenagers surveyed stated they go online to Facebook — an enormous drop from the 71 p.c who reported being customers throughout the same survey some seven years in the past.

Once the place to be on-line, Facebook is now seen as a venue for older people with younger drawn to social networks the place folks categorical themselves with footage and video snippets.

About 62 p.c of the teenagers stated they use Instagram, owned by Facebook-parent Meta, whereas 59 p.c stated they used Snapchat, researchers said.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report stated.

In a bit of fine information for Meta’s enterprise, its picture and video sharing service Instagram was extra widespread with US teenagers than it was within the 2014-2015 survey.

Meanwhile, lower than 1 / 4 of the teenagers surveyed stated they ever use Twitter, the report stated.

The research additionally confirmed what informal observers might have suspected, 95 p.c of US teenagers say they’ve smartphones, whereas almost as a lot of them have desktop or laptop computer computer systems.

And the share of teenagers who say they’re on-line virtually consistently has almost doubled to 46 p.c when in comparison with survey outcomes from seven years in the past, researchers famous.

The report was primarily based on a survey of 1,316 US teenagers, ranging in age from 13 years previous to 17 years previous, performed from mid-April to early May of this yr, in line with Pew.