US Teens Leaving Facebook; Use of TikTok, YouTube Rising, Survey Says

US teenagers have left Facebook in droves over the previous seven years, preferring to spend time at video-sharing venues YouTube and TikTok, based on a Pew Research Center survey knowledge out Wednesday. TikTok has “emerged as a top social media platform for US teens” whereas Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s knowledge comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, making an attempt to maintain the utmost variety of customers as a part of its multi-billion-dollar ad-driven enterprise.

The report stated some 95 % of the teenagers surveyed stated they use YouTube, in contrast with 67 % saying they’re TikTok customers.

Just 32 % of teenagers surveyed stated they go surfing to Facebook — a giant drop from the 71 % who reported being customers throughout an analogous survey some seven years in the past.

Once the place to be on-line, Facebook is now seen as a venue for older of us with younger drawn to social networks the place individuals categorical themselves with footage and video snippets.

About 62 % of the teenagers stated they use Instagram, owned by Facebook-parent Meta, whereas 59 % stated they used Snapchat, researchers acknowledged.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report stated.

In a bit of excellent information for Meta’s enterprise, its photograph and video sharing service Instagram was extra common with US teenagers than it was within the 2014-2015 survey.

Meanwhile, lower than 1 / 4 of the teenagers surveyed stated they ever use Twitter, the report stated.

The research additionally confirmed what informal observers might have suspected, 95 % of US teenagers say they’ve smartphones, whereas practically as a lot of them have desktop or laptop computer computer systems.

And the share of teenagers who say they’re on-line nearly consistently has practically doubled to 46 % when in comparison with survey outcomes from seven years in the past, researchers famous.

The report was based mostly on a survey of 1,316 US teenagers, ranging in age from 13 years previous to 17 years previous, performed from mid-April to early May of this 12 months, based on Pew.