Twitter plans to launch its up to date Verified program subsequent Friday with guide authentication and totally different coloured verify marks for several types of customers, Elon Musk has tweeted. “Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,” he stated. 

Musk previously stated that Twitter would “probably use [a] different color check for organizations than individuals.” However, that is the primary time he is revealed what these colours will doubtless be. It’s not clear if all verified customers together with authorities and business must pay Twitter Blue price of $8 per thirty days. 

In a subsequent tweet, Musk added that “individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.” However, all particular person customers can have the identical blue verify mark “as [the] boundary of what constitutes ‘notable’ is otherwise too subjective,” he stated.

Musk initially launched his new verification program with the concept anybody who joins Twitter Blue for $8 a month would get a blue checkmark. As many predicted, although, the system rapidly turned a goat rodeo on account of account impersonation and was shut down after simply 48 hours. In one occasion, an Eli Lilly impersonator tweeted that “insulin is free now,” forcing the corporate to apologize for the tweet. Another Eli Lilly impersonator then apologized for the apology.

Musk initially stated that the revised Verified program would launch on November twenty ninth, however his newest tweet places the date at December 2nd.