Twitter Chief Executive Elon Musk says new consumer signups to the social media platform are at an “all-time high”, as he struggles with a mass exodus of advertisers and customers fleeing to different platforms over issues about verification and hate speech.
Signups had been averaging over two million per day within the final seven days as of November 16, up 66 % in comparison with the identical week in 2021, Musk mentioned in a tweet late on Saturday.
He additionally mentioned that consumer lively minutes had been at a report excessive, averaging practically 8 billion lively minutes per day within the final seven days as of November 15, a rise of 30 % compared to the identical week final yr.
Hate speech impressions decreased as of November 13 in comparison with October of final yr.
Reported impersonations on the platform spiked earlier this month, earlier than and in wake of the Twitter Blue launch, in accordance with Musk.
Musk, who additionally runs rocket firm SpaceX, brain-chip startup Neuralink and tunneling agency the Boring Company, has mentioned that purchasing Twitter would velocity up his ambition to create an “everything app” referred to as X.
Musk’s “Twitter 2.0 The Everything App” can have options like encrypted direct messages (DMs), longform tweets and funds, in accordance with the tweet.
In one other tweet early on Sunday, Musk mentioned he sees a “path to Twitter exceeding a billion monthly users in 12 to 18 months.”
Advertisers on Twitter, together with massive firms similar to General Motors, Mondelez International, Volkswagen AG, have paused promoting on the platform, as they grapple with the brand new boss.
Musk has mentioned that Twitter was experiencing a “massive drop in revenue” from the advertiser retreat, blaming a coalition of civil rights teams that has been urgent the platform’s high advertisers to take motion if he didn’t shield content material moderation.
Activists are urging Twitter’s advertisers to subject statements about pulling their adverts off the social media platform after Musk lifted the ban on tweets by former US president Donald Trump.
Hundreds of Twitter workers are believed to have give up the beleaguered firm, following an ultimatum by Musk that staffers join “long hours at high intensity,” or go away.
The firm earlier in November laid off half its workforce, with groups answerable for communications, content material curation, human rights and machine studying ethics being gutted, in addition to some product and engineering groups.
© Thomson Reuters 2022
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