Twitter has introduced that it’s going to start rolling out a redesigned video viewing expertise on its platform that may permit customers to observe video showing on their feeds or tweets in a full-screen view. Users can even have the ability to vertically scroll from the full-screen view to observe extra video content material. The firm has additionally made modifications to the discover tab with an added video carousel function together with tweets of person’s curiosity now showing underneath a “Videos for you” part.

Over the following few days, Twitter will roll out the immersive media viewer with vertical scrolling enabled for iOS customers utilizing Twitter in English. Meanwhile, the video carousel function on the discover tab is now obtainable to each Android and iOS customers in English, confirmed the corporate. The firm, whereas making the announcement via a blog post emphasises that they intend to make Twitter ‘the perfect place for video’.

The firm weblog submit additionally included an embedded tweet to actor Ryan Reynolds’ tweet that introduced the teaser to his upcoming film Deadpool 3, additionally staring Hugh Jackman. Twitter says that ‘enjoyable film teasers’ shall be an essential a part of the media viewing expertise on Twitter, via the weblog submit.

The transfer comes at a time when main social media corporations like Instagram and YouTube have had a shift in technique in direction of adopting TikTok-like short-video codecs and UI for Reels, and Shorts respectively. However, Twitter has chosen to undertake solely the UI parts of the video-pushing technique seen on TikTok, Instagram, and YouTube.

Twitter had earlier tried to broaden its incorporation of video into its platform by launching Fleets in November 2020. However, the corporate pulled the plug on this mission simply eight months after kickoff. Fleets seemed to introduce a story-like function first seen on Snapchat, after which finally adopted by Instagram, Facebook, and LinkedIn. However, customers reported the Fleets function on Twitter to be sluggish owing to technical glitches. Despite the corporate fixing these points, the function failed to collect a lot traction with customers.