HBO Max has confirmed that one in every of its interns was behind the unusual electronic mail mistakenly despatched out to subscribers on Thursday night, prompting an outpouring of assist on Twitter as customers got here out to share their very own horror tales of office screw-ups in solidarity.
The electronic mail went viral after confused subscribers first seen it of their inboxes shortly earlier than 9 p.m. ET and started sharing screenshots on-line. The topic line learn “Integration Test Email #1″ and the message contained just a single line of text: “This template is used by integration tests only.”
The bizarre vagueness attached to such a big industry name made the email ripe for internet fame. Memes quickly sprouted. Jokes about “Integration Test” being a new HBO Max series made the rounds. Mostly, though, people were just curious to know what happened, which the company clarified in a tweet about an hour later:
“We mistakenly sent out an empty test email to a portion of our HBO Max mailing list this evening,” HBO Max confirmed on its HBOMaxHelp Twitter account. “We apologize for the inconvenience, and as the jokes pile in, yes, it was the intern. No, really. And we’re helping them through it.”
Blaming the intern solely endeared the meme additional. The matter began trending on Twitter as hundreds of customers provided their sympathies and shared their very own embarrassing job snafus. Examples included accidentally powering off each system throughout a laser experiment at MIT, taking Spotify offline world wide, and who might neglect that point everybody in Hawaii bought an alert about an incoming ballistic missile that turned out to be a false alarm? Even Monica Lewinsky, who grew to become a family identify after her internship throughout Bill Clinton’s tenure within the Oval Office, reached out on Twitter Friday to supply words of encouragement:
“Dear intern, it gets better. ♥️”
Some customers went as far as to say the intern did HBO Max a favor by drumming up a ton of optimistic social media buzz that wouldn’t have existed if not for his or her mistake. And I imply, they kinda have some extent; it’s an efficient distraction from the technical difficulties some HBO Max customers have been reporting in current weeks.
G/O Media could get a fee
The overwhelming sentiment on Twitter was clear: Hey, we’ve all been there. We’ve reached out to HBO Max to learn more about the fate of this intern (it would a huge PR blow to fire the internet’s darling of the week after all this!) and will update this blog when we hear back.
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