Twitter is lastly flipping the swap on “Super Follows,” its new subscription characteristic that enables creators to cost their followers for unique content material. Starting immediately, the corporate is making the characteristic out there to a “small group” of creators, with plans to broaden the lineup within the coming weeks (Twitter has been taking functions for Super Follows since June).

For now, creators can set month-to-month charges of $2.99, $4.99 or $9.99 with a view to entry “subscriber-only” tweets. Twitter says it should finally incorporate different options, akin to Spaces and newsletters. But till then the characteristic primarily quantities to.. paying for tweets, which could clarify why the corporate is attempting it out with only a few folks to begin. The preliminary lineup contains:

• @MakeupforWOC who will supply “client-level treatment” for subscribers with skincare questions

• @myeshachou who will present unique “behind-the-scenes stories”

• @KingJosiah54 who will supply “in-depth sports analysis”

• @tarotbybronx who will present Super Followers with “astrology, tarot, and intuitive healing advice” and “extra spiritual guidance”

Of course, when you’re particularly all in favour of one in all these subjects or only a devoted fan, there’s an upside to purchasing a subscription. You’ll be capable of work together with creators in a smaller, and barely extra personal, discussion board. That could possibly be helpful if, for instance, you’re hoping to get some personalised skincare recommendation. On the opposite hand, asking followers to pay for the form of content material they’re used to getting without spending a dime could be a troublesome promote.

Super Follows is one piece of Twitter’s technique to reshape its platform as a vacation spot for creators. Outside of subscriptions, the corporate can also be experimenting with letting creators promote tickets to audio chats in Spaces. Twitter can also be engaged on a publication platform — it acquired Revue earlier this yr — and has opened up tipping options in its app.