Twitter Now ‘X’ on Android, iOS Platforms; Tweets Relabeled as ‘Posts’

Twitter was just lately rebranded as X by proprietor Elon Musk. On Friday, Musk claimed that the social media platform reached “new heights” with greater than 540 million month-to-month customers as in comparison with the reported 229 million month-to-month lively customers in May 2022. Musk took over the location in November 2022, and has since made a number of modifications together with shedding nearly 50 p.c of the agency’s workforce and appointing Linda Yaccarino because the CEO. This rebrand is the newest amongst all of Musk’s modifications and riptides, as Twitter continues to wrestle with its commercial income.

Between talks of the patent rights of the letter X, the cellular utility icon for Twitter on both Android and iOS platforms has changed to ‘X’ with an replace. Now, the content material shared by customers, beforehand generally known as tweets, are actually known as posts. The Twitter 10.1.0-beta.1 model now seems on some Android units at ‘X Beta,’ though the apk file remains to be known as com.twitter.android. Even on Apple’s iOS handsets, the replace seems with the brand new emblem however the previous title.

X for Android has additionally modified the “Tweet” possibility on the underside proper nook of the homepage to “Post,” which means that Musk’s concept of rebranding is to get rid of all issues previous and important of Twitter. Each step is nearer to attaining his desires of constructing “the Everything App.”

It is probably going that Musk’s rebrand prepare might face a number of authorized roadblocks. The alphabet or the image X may be very broadly used and it could possibly be a possible authorized level of battle. Case in level, its rival social media platform Facebook-parent Meta Platforms owns a 2019-registered federal trademark registered which covers a blue-and-white letter “X” for fields together with software program and social media. Even Microsoft has owned an X trademark since 2003 with regard to communications about its Xbox video-game system.

Experts say that the businesses are more likely to not sue except they really feel threatened that Twitter’s X “encroaches on brand equity they built in the letter.” Notably, even Meta confronted authorized backlash from funding agency Metacapital and virtual-reality firm MetaX after they modified their title from Facebook to Meta and later settled over its infinity-symbol emblem.