Twitter introduced on Thursday the launch of Twitter Blue, the corporate’s first subscription service designed for energy customers keen to pay a month-to-month price for unique options.

It’s the corporate’s first try at a subscription enterprise mannequin and will diversify Twitter’s income streams. Advertising makes up greater than 86% of Twitter’s income, in response to its first-quarter earnings report.

The service is rolling out to customers in Canada and Australia respectively for $3.49 and $4.49 in native currencies per thirty days. The firm didn’t say when Twitter Blue will change into out there for U.S. customers.

The social media firm set goals earlier this 12 months to speed up the velocity at which it launches new merchandise. It hopes to achieve 315 million monetizable each day energetic customers by the tip of 2023 and double its annual income to $7.5 billion by the tip of 2023.

Twitter Blue customers will get an Undo Tweet characteristic that enables them to set a customizable timer of as much as 30 seconds to take again a tweet if it must be fastened. The characteristic shouldn’t be fairly an edit button, a characteristic usually requested by customers, however it would enable subscribers to preview what their tweets appear like and regulate them earlier than they’re printed.

Other options embody:

• Bookmark Folders so customers can arrange tweets they save.
• A Reader Mode that makes it simpler to learn lengthy threads.
• The choice to customise the Twitter app icons on their telephones.
• Access to paint themes for the Twitter app.
• Dedicated buyer assist.