Twitter Is Testing New Cricket Tab for Indian Users for IPL 2022

Celebrating the continuing IPL season, Twitter on Tuesday introduced that it’s testing a devoted Cricket tab that has began showing on the Explore web page in India. The new tab comes as a standalone place from the place cricket followers will be capable to catch all the most recent updates about their favorite matches, groups, and gamers. It additionally options video highlights, stay cricket scoreboard, and unique Twitter-first content material. Twitter has additionally launched customized IPL crew emojis in English and 7 Indic languages to extend its engagement amongst cricket lovers and provides them one more reason to speak about their favorite groups utilizing the microblogging community.

Twitter is rolling out the Cricket tab as an experiment to some folks in India who’re utilizing its Android app. You will get it on the Explore web page with the title IPL. The tab will give you the newest tweets and updates from the sphere on a devoted web page on the high. It may also have a stay scorecard which you can additionally entry from the Events web page throughout stay cricket matches.

The devoted Cricket tab may also have content material widgets corresponding to high gamers and crew rankings. Further, there will probably be customised video content material together with in-match moments, highlights, and off-field motion.

Twitter has partnered with Star Sports for knowledgeable AMA classes, franchise content material, and in-studio motion in 5 languages, particularly English, Hindi, Tamil, Telugu, and Kannada. The platform may also characteristic panel discussions, match previews, and evaluations through Cricbuzz and pre- and post-match exhibits and interviews from sports activities journalist Boria Majumdar.

In addition to movies, Twitter will characteristic cricket-related tweets utilizing machine studying on the Cricket tab. Cricket lovers may observe the IPL subject on the platform to get the most recent updates from the match.

Cricket followers on Twitter may observe devoted Twitter Lists of their favorite groups and gamers to get subject-related tweets on a separate timeline. Twitter may also present push notifications round key moments throughout matches to allow you to keep up to date.

Additionally, Twitter has created customized crew emojis in English and 7 Indic languages, particularly Hindi, Bengali, Gujarati, Kannada, Punjabi, Tamil, and Telugu to let followers tweet about their favorite groups throughout IPL 2022.

This is notably not the primary time when Twitter has proven curiosity to please cricket followers in India. During the World Cup match final 12 months, Twitter launched the cricket scoreboard and group within the nation. It additionally introduced the World Cup timeline previously to supply newest updates on a devoted display.

Giving some estimation on how its platform is in style amongst cricket lovers within the nation, Twitter mentioned that 75 p.c of its customers in India determine as cricket followers and 58 p.c play the game. The firm additionally claimed that between January 2021 and 2022, 4.4 million customers on its platform shared 96.2 million tweets about cricket.