Twitter Experiments Reminder Feature on Sale of Limited Edition Products

Twitter customers will have the ability to obtain reminders when retailers launch restricted version objects on the market, by a brand new function the social media firm introduced on Wednesday.

Twitter will check the function with manufacturers together with Dior, Home Depot, and Fossil.

Luxury designers, streetwear manufacturers and different retailers have created a pattern in recent times of releasing small collections of garments and equipment that may usually promote out inside minutes and generate hype amongst consumers.

The new function from Twitter is meant to play off the platform’s status as a spot for real-time data and information.

“It’s directly inspired by the vibrant conversation about product launches on our service  – from new gaming consoles and new handbags to the latest limited edition sneaker,” mentioned Justin Hoang, workers product supervisor at Twitter, in an announcement.

When manufacturers tweet about an upcoming product launch, customers can faucet a “Remind me” button on the tweet. Shoppers will obtain an app notification quarter-hour earlier than the merchandise goes on sale and a second notification when it’s on sale.

The function is simply accessible for customers within the United States utilizing Apple units to begin.

It comes as Twitter’s deal to be acquired by billionaire Elon Musk stays unsure. The Tesla CEO in a submitting on Monday threatened to stroll away from the deal if he didn’t obtain entry to sure knowledge.

© Thomson Reuters 2022