Videos on Twitter will now look much more like TikTok. The firm that it’s switching to a full-screen “immersive” video participant for watching clips. It’s additionally borrowing the now-familiar “swipe up” gesture that may permit folks to endlessly scroll by extra movies on the platform.
The replace will make watching movies on Twitter really feel much more like looking TikTok or Instagram’s Reels, no less than when it comes to the consumer interface. The modifications are restricted to Twitter’s iOS app for now, however the firm mentioned an identical replace for Android may arrive within the “coming weeks.”
While Twitter has lengthy promoted video, particularly reside video, in several components of its app, the change is without doubt one of the firm’s most aggressive strikes to push video on its customers. It may additionally show controversial, as some customers may discover the brand new full-screen movies disruptive. The firm notes that customers can navigate again to the unique tweet utilizing the again arrow within the high left nook of a clip.
Separately, Twitter can also be testing out a change to drive extra folks to video content material throughout its platform. The firm is experimenting with a brand new part for video suggestions in Twitter’s Explore web page. Those solutions might be “available to people in select countries using Twitter in English on iOS and Android.”
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