Is it an excessive amount of to ask for social media corporations to come up with one thing new? Apparently so, since all of them are decided to repeat rival TikTookay’s each transfer. The latest copycat is Twitter. Yes, that Twitter, the final platform in your psychological record of locations to go to observe “cool” or “interesting” movies.

Twitter on Thursday unveiled two new updates that make it look much more just like the video feeds of Instagram Reels, Meta’s copy of TikTookay, though the official line is the options are designed “to help make it easier to find and watch what’s happening,” the corporate said in its blog. As a technique to justify its copycat methods, the corporate made an effort to level out that “videos shared on Twitter receive billions of combined views every year (that’s billions with a “b”).” OK Twitter, I consider you. Not certain Elon Musk will, however you don’t what that man thinks, proper?

The first replace, which has already popped up in my Twitter app, provides a brand new video carousel part to the platform’s “For you” part within the “Explore” tab.

According to Twitter, the video carousel will function trending movies and movies it’s possible you’ll like. It’s presently accessible to individuals utilizing the Twitter app in English on iOS and Android in choose nations.

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“With our new video carousel, you can now easily find more videos you like alongside Tweets and Trends that might interest you,” the corporate wrote in its weblog. “Just open the Explore tab to discover some of the most popular videos being shared on Twitter.”

Secondly, Twitter has additionally added a function for movies that seem in consumer feeds. Click on them they usually’ll broaden to full-screen movies, or what Twitter calls “immersive viewing,” similar to what you see on TikTookay.

But wait, what if you wish to watch much more full-screen movies after you end the present one you’re watching? When you’re in immersive viewing mode, you may proceed to observe movies on Twitter by merely scrolling up. This will activate the app’s video discovery function, which can present you new movies. You can do the identical factor once you’re watching movies within the carousel within the Explore tab.

To exit immersive viewing mode, click on on the again arrow icon situated on the higher left-hand aspect of the display. You can see what it seems like under.

The immersive viewing and discovery options in feed aren’t rolled out to all customers but however can be displaying as much as of us utilizing the Twitter app in English on iOS over the subsequent few days.

As I discussed earlier, I’ve tried out the brand new video carousel within the Explore tab, which actually was… one thing. It was filled with issues I personally would by no means watch, together with varied cosplaying movies (though I believe cosplay may be very cool and enjoyable, I don’t usually watch movies about it), gaming streams, and basketball movies.

All of this goes to indicate that it’s not really easy to make a video feed that folks truly wish to use. As for people who do make it look straightforward, that’s referred to as expertise—or TikTookay.