One month into Elon Musk’s chaotic takeover of Twitter, the corporate is as soon as once more attempting to reassure advertisers and customers concerning the route of the platform. In its first since Musk’s acquisition, the corporate tried to elucidate what “Twitter 2.0” means for the corporate.

Twitter is true now dealing with an enormous decline in advert income as main advertisers have amid considerations over coverage adjustments instituted by Musk. In the weblog put up, although, Twitter says that “brand safety is only possible when human safety is the top priority” and that “none of our policies have changed.”

However, it’s tough to sq. that declare with the corporate’s current affirmation that it’ll its COVID-19 misinformation guidelines, and the current reinstatements of beforehand banned accounts. “Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach,” the weblog put up says, with out elaborating.

Musk has that “negative” tweets will probably be “deboosted” and solely seen to these trying to find them. It’s not clear if these adjustments have been carried out. Twitter now not has a communications workforce.

The weblog put up additionally notes that Twitter’s Trust and Safety workforce “continues its diligent work to keep the platform safe from hateful conduct, abusive behavior, and any violation of Twitter’s rules.” The put up, signed by “The Twitter Team,” comes someday after the corporate’s former head of Trust and Safety mentioned the platform is beneath Musk’s management. Yoel Roth, a longtime coverage government at Twitter who had labored carefully with Musk within the days instantly following his takeover, mentioned in an interview that Musk ignored warnings from the Trust and Safety workforce forward of the disastrous rollout of Twitter Blue’s paid verification.

The weblog put up is the newest signal of how badly Musk must win again Twitter’s advertisers. The firm has already misplaced a minimum of half of its prime 100 advertisers, in response to a current report in And e-newsletter Platformer reported Tuesday that is down 15 p.c in Europe and the Middle East, along with the mounting losses within the US advert market. The Financial Times just lately reported that Musk has resorted to personally the CEOs of main manufacturers “in order to berate them” for pulling again on advert spending. Musk has additionally publicly called out Apple CEO Tim Cook for “mostly” halting its promoting on the platform.

Much like Musk’s “town hall” with advertisers earlier this month, it is unclear if Twitter’s newest statements will probably be sufficient reassurance for manufacturers to begin spending once more. In addition to Musk’s chaotic coverage adjustments and the Twitter Blue fiasco, the mass layoffs and resignations have additionally gutted the groups that usually work carefully with advert companies and types, which has solely additional difficult the already strained relationships.