Twitter Begins Testing ‘Shops’ Feature to Grow E-Commerce

Twitter will experiment with permitting firms to showcase as much as 50 merchandise on the market on their profiles, the corporate stated on Wednesday, a part of an effort to achieve a chunk of the $45 billion (roughly Rs. 3,42,780 crore) US marketplace for so-called e-commerce.

Facebook and Instagram, that are owned by Meta Platforms, have been leaders in e-commerce, enabling retailers to arrange digital outlets and promote merchandise.

The beta check for Twitter Shops will probably be out there for choose enterprise within the US and will probably be seen to folks utilizing the Twitter iPhone app, the corporate said.

US wi-fi provider Verizon, one of many check companions, featured iPhone instances and wi-fi chargers in its Twitter store on Wednesday.

After viewing the product on Twitter, customers are redirected to the product owner’s web site for checkout.

The experiment expands on a earlier function Twitter started testing final yr permitting manufacturers to showcase as much as 5 merchandise on the prime of their Twitter profiles.

The San Francisco-based firm can be experimenting with live-streamed buying, which lets folks buy clothes, equipment and different objects whereas watching reside movies from the model in regards to the merchandise.

© Thomson Reuters 2022