In an internet world the place advertisements have grow to be inseparable from social media, Tumblr—sure, it’s still around—goes in opposition to the grain. Its message: Say goodbye to the weird advertisements on Tumblr, in order for you.

Unsurprisingly, it’s going to value you (Tumblr has to make up for these misplaced advert {dollars} not directly, in spite of everything). On Thursday, the social media platform announced new subscription choices for customers who “love Tumblr but hate ads.” For $4.99 a month, or $39.99 a 12 months, Tumblr will enable customers to arrange ad-free shopping on desktop and cell. The opt-in subscriptions at the moment are accessible for buy worldwide.

“If you love ads, then this post is not for you,” Tumblr employees wrote within the announcement. “If you love Tumblr but hate ads and want the one to continue without having to endure the other, then this post is literally for you. Hello, you.”

While advertisements could be annoying on each social media platform, Tumblr ads have gained notoriety for being annoying, random, and unusual. According to Shitty Tumblr Ads, a weblog devoted to documenting the intense WTF advertisements on the platform, advertisements on Tumblr could be categorized into a wide range of classes.

One of these classes is questionable medical recommendation. As documented by Weird Ads on Tumblr, this recommendation is aware of no limits. For these affected by tinnitus, for instance, there’s an advert that seems to point out a person inserting hand sanitizer, or another clear liquid, in his ear. (Please don’t do that. Go see a health care provider).

Another advert encourages customers to “apply garlic to a freshly opened cut or burn to immediately intensify the pain.” Frankly, why?

Relatedly, one other group of advertisements declare to share outlandish weight reduction secrets and techniques and seem to promote consuming worms. (Again, don’t do that).

The weirdness doesn’t cease there, although. There can be an abundance of advertisements the place the featured picture is totally unrelated to advert textual content. See, for example, the bison used for example retirement under.

And so on.

When I first noticed Tumblr’s announcement, I used to be bowled over. I couldn’t consider every other mainstream social media websites the place you’ll be able to pay to make advertisements go away, a proposition a big swath of the inhabitants would undoubtedly be focused on. In a means, Tumblr is providing customers a digital time machine that takes them again to the early days of the web, when it wasn’t so industrial.

However, Tumblr’s advertisements are completely different. They are so unhealthy—and I don’t even need to take into consideration the poor individuals who have taken them critically—however they’re additionally hilarious. I used to be extremely entertained whereas I used to be researching advertisements to incorporate on this article. Overall, I used to be torn over Tumblr’s new ad-free shopping announcement.

The of us over at Shitty Tumblr Ads helped me acquire perspective.

“At this point the shitty terrible awful ads are just a part of the culture tbh,” Shitty Tumblr Ads wrote.