Tumblr has restricted what its customers can see on its iOS app in an effort to ensure it would not get kicked out of Apple’s App Store once more. One of the steps it has taken to adjust to Apple’s pointers is to restrict the outcomes for sure tags or search phrases that Tumblr says “may fall under the expanded definition of sensitive content.” The web site will even utterly block a few of them — make that greater than some, based mostly on this gorgeous lengthy list of banned and restricted phrases collected by Tumblr customers that TechCrunch posted. 

While the inclusion of particular phrases within the listing is self explanatory, it additionally has some curious entries, reminiscent of “Eugene Levy” and “Tony the Tiger.” The restriction will even make it more durable to seek for content material associated to psychological well being, reminiscent of PTSD, despair and anxiousness, in addition to points like racism and transphobia. Those looking for a blocked tag will get a display screen that claims “This content has been hidden” as a substitute of a web page with outcomes. They’ll see the identical notification in the event that they attempt to entry a weblog that is been flagged as “explicit” on the app. Users may additionally see fewer recommendations below the “stuff for you” and “following” sections because of the new restrictions. 

Tumblr has carried out these adjustments three years after it began utterly blocking grownup content material on its platform. If you will recall, Tumblr prohibited grownup content material in 2018 after Apple pulled its app from iTunes in response to discovering little one exploitation photographs on the web site. The social community mentioned these adjustments solely apply to its iOS app and that they will not have an effect on anybody looking Tumblr on the internet or on Android. A spokesperson additionally advised TechCrunch that the corporate is “working on more thoughtful solutions which will be rolled out in the near future.”