Tinder, like fairly a variety of different relationship apps, has premium options that customers can unlock by paying a month-to-month subscription. However, for no matter purpose, Tinder really varies the price of the subscription primarily based on the person’s age, so customers who’re older are charged extra to entry the identical options as somebody who’s youthful.

If you thought that felt unfair, the excellent news is that Tinder has determined to reverse course. According to the corporate, they are saying that they may not cost older customers extra to make use of its premium options. “Last year we discontinued offering lower prices for younger members in the US, Australia, and more recently in the UK. We recently announced that we will be eliminating age based pricing for all of our members in all markets by the end of Q2 this year.”

The firm defended its preliminary pricing determination by saying that once they first launched their subscription service, they needed to make it cheaper and extra accessible for its youthful customers who may nonetheless be in class or early of their careers. The firm additionally reiterates that different elements equivalent to sexual orientation, gender, race, or faith had been by no means an element that influenced pricing.

So far, Tinder has scrapped this pricing plan for the US, Australia, and the UK, and is anticipated to use that to the remainder of the markets they function in by the top of Q2 this yr.

Filed in General. Read extra about Tinder. Source: tinderpressroom