Tinder is enamored with video. After giving serial daters the flexibility to video chat final fall, the app is now letting members add a number of clips to their profile. Starting immediately, customers will have the ability to edit and add as much as 9 recorded movies from their cellphone to their Tinder profile. This, the corporate says, presents members a extra “authentic way to express themselves.” In specific, Tinder expects its Gen Z customers raised on TikTok and YouTube to take to the function with aplomb. The demographic makes up 50 % of its world consumer base.

Video is only one of a number of new additions included in Tinder’s newest replace, which it hails as one of many largest modifications to its app since launch. It’s additionally introducing a brand new pace dating-style social function referred to as “Hot Takes” that lets unmatched customers speak briefly spurts earlier than swiping proper or left. When the timer runs out, you’ll select whether or not to match with the individual or transfer on to a different session. Hot Takes shall be accessible from 6pm to midnight on weekdays and marks the primary time Tinder customers have been capable of chat earlier than they match. It really sounds just like Spark, the devoted pace relationship app Facebook launched in April.

Finally, Tinder can also be debuting a brand new part referred to as Explore as a approach for singletons to attach primarily based on their shared pursuits, and as a showcase for its reside occasions like Hot Takes. You’ll have the ability to discover potential matches primarily based on their “Passions” like activism, binge watching or thrill looking for. The Explore part will launch later this summer season. Together with the opposite options, it represents one other approach for Tinder to maintain customers engaged lest they search love (or hook-ups) on different relationship companies.