If there’s one factor Tinder was lacking, it’s in fact some type of pointless in-app financial system. Well, excellent news: Now you possibly can spend Tinder Bux in your ceaseless quest to get laid, as long as you’re within the land down below.

Bloomberg reported on Monday that Tinder will quickly be testing in-app “coins” that customers can accrue by sustaining an energetic courting profile or be bought with precise cash. Said cash may be spent on Boosts, which permit customers to advertise their profiles, or Super Likes, which permit customers to ship a notification to a possible match informing them they’re significantly attractive. Bloomberg didn’t point out what the cash will really be known as, however that Tinder plans to roll out the characteristic in Australia subsequent month and globally at a later date.

Tinder runs on the freemium mannequin, through which customers have free entry to the app exterior of sure restrictions (akin to limits on the variety of swipes that may be carried out in a 12-hour interval) and pays for a subscription to take away these limitations and acquire entry to different options. For instance, Tinder has various tiers together with Tinder Plus, Tinder Gold, and Tinder Platinum, the final of which runs as much as $40 a month.

The introduction of an in-app coin system could also be considerably complicated, as Tinder already permits customers to buy Super Likes and Boosts utilizing onerous forex. Coins, although, supply enjoyable gamified methods for customers to lose observe of precisely how a lot they’re spending, in addition to the chance to additional monetize new options like its redesigned Explore menu, “Swipe Nights,” and the pace dating-esque “Hot Takes”.

Bloomberg wrote that Tinder and its proprietor Match Group hope for the cash to assist “create a richer experience for people online, moving beyond just its traditional ‘swipe right’ method for finding a romantic partner.” Something tells us that the goal marketplace for Tinder micro-purchases might be going to be energy customers with somewhat-less-refined intentions.

Tinder Chief Financial Officer Gary Swidler stated throughout a second-quarter earnings name that the typical Tinder person’s “propensity to pay has improved significantly.” (This most likely has every thing to do with the surge in loneliness through the coronavirus pandemic, which additionally opened up alternatives for Tinder scammers.) He instructed the information company in an announcement that the cash “will play an important role as the Tinder experience evolves and becomes more immersive, because virtual currency is useful in the context of gifting digital goods.” Swidler added they anticipated specific success in Asia, the place customers are extra used to in-app transactions than recurring subscriptions.

Tinder has rolled out different options up to now few years together with ID verification and an in-app panic button, and it’s reportedly trying into permitting customers to run background checks. There’s no indication that Tinder’s coin system may have something to do with cryptocurrency or the blockchain, and thank fucking god for that.