Considering how a lot ache and havoc the rise of TikTook has prompted for Meta, proprietor of Facebook and Instagram, discovering out that TikTook.com makes up a few of the most considered hyperlinks and domains on Facebook is simply including salt to the wound. Ouch.

In its newly-released second quarter “Widely Viewed Content Report,” which focuses on U.S. content material that seems in customers’ feeds, Meta reported that TikTook.com—actually, simply the hyperlink to the area itself—accounted for 35.9 million views in customers’ feeds. TikTook additionally made it into Facebook’s most generally considered domains, the place it took the fourth spot, garnering 108 million views.

Meta reported on 4 varieties of content material in its report: domains, hyperlinks, Facebook pages, and Facebook posts. Each sort of content material included a ranked record of the highest 20 items of content material in each class. This would possibly appear to be rather a lot, however the firm states that the content material within the report solely represents 3.04% of what individuals see of their Facebook feeds. Meta maintains that the commonest expertise on the platform is for individuals to customers to see posts with out hyperlinks from their pals or from teams they’ve joined.

It must be famous that the corporate didn’t embody hyperlinks and domains for Meta-owned domains in some sections, which suggests it’s unclear whether or not Instagram, Facebook, or WhatsApp content material made it to the highest of those lists. Considering how Instagram blows up my cellphone at each alternative, I’d wager a lot of treasured espresso that Meta is pushing its personal content material.

As somebody who tends to search out very unusual and corny content material on Facebook the few occasions that I do open it, Meta’s report was fascinating to me. It offered a glance behind the bizarre curtain of content material that’s shared on Facebook and bolstered one thing I had suspected for some time: chunk of the content material being considered on Facebook is reposted stuff from someplace else, yesterday’s drained memes. (I’m not speaking about posts out of your highschool pals or your Aunt Dolores, however relatively the movies, media, info, and so on.) This was echoed by Technology Review, which additionally famous that the content material on Facebook is very spammy.

There have been some vibrant spots within the report. When it involves information, CBS News, NBC News, the New York Post, CNN, The New York Times, NPR, ABC, TODAY, and Variety all made it into the highest 20 most generally considered domains. To my chagrin, the Daily Mail beat all the aforementioned retailers, rating #4. Hilariously, although, TMZ additionally made the record at #14, cementing my perception that Americans like to examine celebrities in order that they will complain about them later.

However, different components of the report, reminiscent of probably the most broadly considered Facebook posts, have been much less inspiring. The most-viewed publish was a 2018 clip from Family Feud a couple of 69 joke, which had 53.2 million views. Bizarre movies making fun of the Johnny Depp versus Amber Heard trial have been also on this list, racking up 91.1 million views.

Overall, this hodgepodge of content material makes it very obscure what sort of platform Facebook is within the 12 months 2022. Facebook has been attempting to be all the things for therefore lengthy, it’s completely unclear what it’s supposed for use for now. (It’s at the moment attempting to do the identical factor to Instagram.) The younger people don’t know. Millions of older ones, it appears, are content material to simply maintain rolling with it for now.

You can try a few of the highlights, the fails, and the WTFs I discovered in Meta’s report about Facebook up subsequent.