TikTok said last year that it reached one billion month-to-month energetic customers worldwide, so no matter it is doing is clearly working. That hasn’t stopped the ByteDance-owned firm from testing and introducing new options, although, together with people who put it in direct competitors with YouTube. Case in level, its newest experiment that offers choose customers worldwide entry to a horizontal full display screen mode for movies they watch on their telephones. 

The firm has confirmed to TechCrunch that customers chosen to be a part of this check will see a button on sq. or rectangle movies of their feed. If they faucet on that button, the video will broaden horizontally to take up the entire display screen. TikToks are well-known for being quick vertical movies, and creators nonetheless should put a “turn your phone” message at the start of theirs in the event that they filmed in panorama mode. If the corporate does launch this characteristic, they would not have to try this anymore, and different creators is perhaps extra inclined to movie panorama movies. Of course, a large launch relies on testers’ response to the characteristic, amongst different components. 

This is however the newest transfer the corporate has made in an effort to seize audiences who may like YouTube’s format higher. Earlier this 12 months, as an example, TikTok prolonged its most video size from three minutes to 10 minutes. That stated, it isn’t precisely lagging behind the Google-owned video platform: According to a earlier TechCrunch report, youngsters and teenagers have been spending extra time on TikTok than YouTube because the center of 2020.