Instagram is not the one one hoping to capitalize on the every day picture sharing pattern. TikTok has unveiled an experimental Now characteristic that, very like BeReal, asks you to publish both a photograph (utilizing back and front cameras) or 10-second video to inform buddies what you are doing every day. You’ll have a restricted window to share content material after you obtain a randomly-timed immediate. Effectively, it is a visible standing replace.

The check will run over the “coming weeks,” in keeping with the social community. TikTok Now is offered by the standard app within the US, however you may additionally discover it as a devoted app in different international locations. Not surprisingly, the corporate is limiting some options for teenagers. Anyone below 16 who creates an account within the Now app will default to non-public viewing. Teens between 13 and 15 can solely obtain feedback from buddies, and everybody below 18 cannot share their content material on Explore.

TikTok is extra used to rivals duping its options than the opposite manner round. However, it is easy to see the explanations for borrowing BeReal’s core idea. Daily posts may preserve you coming again to TikTok. They additionally elevate the significance of buddies — you may wish to add extra folks to your social circle if you realize you may see frequent updates. In that sense, Now may change TikTok’s function as a lot because it may enhance the corporate’s backside line.