TikTok Boosts Maximum Video Length Up to 10 Minutes

Short-form video sharing platform TikTok isn’t so brief anymore. On Monday, the corporate told TechCrunch it’s increasing its most video size add to 10 minutes, a big enhance from its earlier restrict of three minutes. Move over dance movies and make approach for long-winded rants and response movies.

In an announcement despatched to Gizmodo, a TikTok spokesperson confirmed the longer video size restrict, saying the corporate hoped it could “unleash even more creative possibilities,” for TikTok creators.

The transfer marks TikTok’s newest, and probably most substantial, pivot away from the confines of brief content material. Last July, TikTok elevated its most video size to 3 minutes up from 60 seconds. Not lengthy after that, the corporate began testing out 5 minute movies amongst a few of its customers however held off from rolling out the characteristic extra broadly. For some context, TikTok’s most video size was capped at simply 15 seconds when the app first launched in 2016.

TikTok’s enterprise into longer and longer content material comes as different social media firms are doing the alternative. Youtube, Instagram, and Snapchat have all launched their very own forms of TikTok clones in recent times, all with the purpose of making an attempt to faucet into TikTok’s rising dominance, particularly amongst youthful customers.

Meta CEO Mark Zuckerberg expounded on the success of Reels, Instagram’s short-form TikTok-esque characteristic, throughout Meta’s fourth-quarter earnings name, saying it was the only biggest driver to Instagram development. Zuckerberg referred to Reels because the “fastest-growing content format by far.” Oh, and Zuckerberg’s comparisons to TikTok weren’t delicate: the CEO mentioned the corporate by title 5 occasions throughout that fourth-quarter earnings name.

For TikTok, the brand new most video add restrict might put it in additional direct competitors with extra entrenched video-sharing websites like YouTube and Vimeo. That might enhance TikTok’s recognition worldwide, which nonetheless trails behind Facebook and Instagram according to a current eMarketer forecast.

On the flip facet, the brand new lengthier movies might additionally open TikTok as much as even extra scrutiny round content material moderation which, up to now, has largely been geared toward websites internet hosting longer-form content material.