This app can create distinctive product photographs utilizing AI

Photo modifying app PhotoRoom has launched a brand new function named Magic Studio that makes use of AI to personalize product photographs for e-commerce distributors and small companies.

To use the function, which is powered by the open-source text-to-image AI Stable Diffusion, customers first need to add a picture of their product. They’ll then be prompted to explain the merchandise in a single phrase (bottle, sneaker, lipstick… you get the concept) and describe a desired background or setting. The function then mechanically removes the background, locations the merchandise within the newly generated setting, and sends the pictures through e mail to the consumer inside a couple of minutes. Magic Studio can’t be used on photographs of people or animals. 

Magic Studio’s enchantment lies in its area of interest market. While modifying options like computerized background removing and picture templates can be found in rival functions like Canva or Pixelcut, PhotoRoom particularly caters to on-line retailers. Magic Studio lets this buyer base shortly create photos prepared to put right into a number of customizable templates presized for platforms like eBay, Shopify, and Etsy.

The Magic Studio function is presently reside for PhotoRoom Pro subscribers utilizing the English-language model of the app. For customers desirous to improve to entry the function, a Pro subscription will set you again $9.49 per 30 days or $46.99 per yr.

Having performed round with the function myself, it’s obvious that the AI-generated photos nonetheless have a method to go, with uploaded objects generally showing distorted or changed solely. (In the image beneath, you’ll see how one of many proposed photos generated by the software inexplicably swaps out my yellow water bottle for a crimson substitute.)

The function additionally struggles with precisely portraying palms, although a number of the creations made utilizing Magic Studio may go for real life-style photographs at a look. Despite these early points, the software is quicker and much more consumer pleasant than making related photos in software program like Adobe Photoshop. For retailers with no entry to an actual images studio, the function affords a method to shortly create distinctive product photographs solely on a cellular system.

Tools like Magic Studio play into a bigger dialog in regards to the industrial use of AI-generated imagery: the tech is quickly growing and has attracted criticism resulting from fears that highly effective instruments like DALL-E, Midjourney, and Stable Diffusion might be used to interchange real-world artists and graphic designers, along with issues over copyrighted art work getting used to create generated imagery. Regardless of how these points play out within the coming years, utilizing AI picture technology in additional focused functions like PhotoRoom’s Magic Studio may make life simpler for small companies that merely need to enhance the look of their product listings.