will quickly mix and right into a single streaming service with a brand new identify. Right now, evidently the frontrunner for the merged platform’s moniker is “Max,” which might ditch the extra immediately recognizable a part of HBO Max’s branding.

Lawyers for the corporate are vetting a number of names, however Max is alleged to be the main the pack. A Warner Bros. spokesperson advised that the corporate was nonetheless discussing the identify. They’ll must decide pretty quickly, although, because the merged streaming service is slated to .

HBO has constructed up a sure degree of status over time. However, Warner Bros. Discovery leaders are mentioned to see some worth in positioning HBO as a sub-brand alongside the likes of Discovery and CNN. The firm’s CEO David Zaslav on HBO Max after WarnerMedia and Discovery . The streaming service could have way more to supply than HBO content material as properly.

As CNBC notes, there was some confusion surrounding the branding of HBO streaming apps — HBO Max was preceded by . Having one other one with HBO within the identify may additional muddy the waters. Moreover, executives are mentioned to have expressed concern that the HBO Max identify may weaken the worth of HBO as a model if shoppers hyperlink it to less-prestigious content material on the streaming service.

The new-look platform will reportedly have a just like set as much as , with hubs for content material from HBO, Discovery, DC Comics, Warner Bros. and extra (Disney+ has ones for Star Wars, Pixar, National Geographic and so forth). It’s not but clear how a lot subscriptions to Max, or no matter it finally ends up being referred to as, will price.