Since its debut in 2015, Apple Music has provided one of many extra beneficiant free trial durations within the streaming business. As a first-time subscriber, you could possibly use the platform to hearken to music totally free for as much as three months earlier than the corporate requested you to start out paying. That’s not the case.

In a change noticed by Japanese weblog and subsequently reported by , Apple now gives a shorter one-month free trial in lots of nations the place the service is offered, together with the US, Australia, Canada, United Kingdom and Japan. You can already see the change mirrored on the Apple Music web site. “One month free, then $9.99 per month,” the says whenever you go to.

At the second, Apple Music pricing stays the identical, with the $5 per thirty days as probably the most reasonably priced approach to entry the platform’s library of tracks. The change broadly aligns Apple with rivals like Spotify, which, exterior of promos, usually supply one-month free trials to new subscribers.

While we’ll probably by no means know Apple’s official cause for shortening the trial, there’s a superb likelihood the choice got here all the way down to easy economics. When the corporate first got here out with Apple Music, it for tracks customers streamed throughout their free trial interval. Apple later famously modified that coverage after revealed a letter . By shortening the trial interval, the corporate can extra rapidly recoup the prices of attracting new subscribers to the platform.