Telegram has introduced the launch of Sponsored Messages on its platform — a instrument that may enable anybody to advertise their channels and bots. Sponsored Messages might be seen to in public channels on Telegram which have greater than a thousand subscribers. It might be restricted to 160 characters as properly. Currently, the function is in check mode. Telegram says as soon as they’re rolled out and permit it to cowl fundamental infrastructure prices, the app will share advert income with the admins of the channels through which Sponsored Messages are displayed.

Telegram founder and CEO Pavel Durov on November 19 announced the launch of Sponsored Messages through a weblog publish. He confirmed that Sponsored Messages wouldn’t seem in your chat checklist, personal chats, or teams. Also, there might be no advertisements in chats on Telegram. The Sponsored Messages will seem based mostly solely on the subject of the general public channels they’re proven in, the corporate has stated.

Telegram CEO has confused that person privateness won’t be compromised with this new function, saying that no person information is mined or analysed to show advertisements.

“User data will not be used to target ads. As with everything we do, our main priority is protecting the private data of our users. That’s why unlike other apps we will not use your private data to display ads”, stated Durov.

Every person viewing a specific channel on Telegram sees the identical Sponsored Messages. As talked about, the Sponsored Messages may be seen on public channels with greater than 1,000 members.

The Sponsored Messages performance remains to be within the testing section and never obtainable to everybody. Once it turns into dwell, and Telegram is ready to steadiness its fundamental prices of apparatus and information facilities, the corporate is planning to share income with the admins of the channels the place Sponsored Messages are displayed.

Pavel Durov claimed that Telegram is extra ad-free than its main rival WhatsApp saying the Meta-owned platform shares person information with advertisers, although they do not present advertisements themselves.