Tampax, one of many world’s foremost tampon manufacturers, apparently wished to hitch in on the seemingly limitless dialog on Twitter about how the platform goes to die by the hands of its new overlord proprietor, Elon Musk. However, what was in all probability supposed as a snarky joke has ended up being the latest addition to the creepy and gross tweets corridor of fame.

On Monday morning, Tampax declared that it “refused to let Twitter die” with out sharing a sure tweet. The tweet in query referenced an individual “sliding into their DMs,” asking somebody out on-line, and stupidly in contrast that state of affairs to somebody inserting a tampon throughout their interval. Tampax asserted that, since its product was contained in the particular person, it was superior.

“You’re in their DMs. We’re in them. We are not the same,” Tampax, which is owned by Proctor & Gamble, tweeted. It added the following only a minute later: “refused to let twitter shut down before we shared this tweet.”

Not to be disregarded, Always, a number one pad model additionally owned by P&G, additionally chimed in.

“how long have you been saving this one,” Always asked.

Tampax’s response, like this entire encounter, was paying homage to dumb center faculty boy jokes.

“since last period,” the tampon maker said.

Tampax’s tweet goes past gross-out humor. It sexualizes the our bodies of people that menstruate—most begin at about 12 years old, however some get their intervals after they’re as younger as 8—and makes a joke focused to males at their expense.

Besides being creepy and disrespectful, the tweet was additionally a dumb gross sales transfer. Countless individuals on Twitter had been outraged at Tampax’s tweet and mentioned they might cease shopping for the manufacturers merchandise. Many began tweeting beneath #BoycottTampax.

“You are disgusting. As a clinical psychotherapist, I have never seen a company selling products to women publicly mock women in such a degrading way AND then take glee and delight in doing so,” Tania Marshall, a scientific psychotherapist, tweeted.

Gizmodo reached out to P&G for touch upon Tampax’s tweet on Tuesday morning however didn’t obtain a response.