Take a take a look at Nothing’s first everlasting bodily retailer

Nothing will open its first brick-and-mortar retailer in London’s Soho district later this week, providing merchandise like Nothing’s Phone 1 and Ear Stick alongside a variety of Nothing merchandise. Audio merchandise from Teenage Engineering and “curated collections from fashion and design brands” may also be accessible to buy.

The Nothing Store is positioned at 4 Peter Street (subsequent to Gosh! Comics and the Supreme style outlet) and can formally open at 11:30AM on Saturday, December tenth, following by on the London-based firm’s promise to open earlier than Christmas. Nothing has beforehand opened pop-up shops to promote its merchandise, however that is the tech firm’s first everlasting store. 

“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone (1), as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products,” mentioned Carl Pei, CEO of Nothing in a press launch.

The 785-square-foot retailer spans two tales, and early press pictures from the shop-floor reveals a decor impressed by the minimalistic and clear aesthetic of Nothing’s merchandise. A 4,000 flip-dot show (like these utilized in previous prepare stations) may be discovered biking by pictures on an inside wall, whereas a clear telephone sales space containing a Nothing Phone 1 shall be used because the official store helpline.

The retailer shall be open seven days every week, and the primary 100 guests may have an opportunity to purchase one in every of 100 restricted version laser-engraved Ear Sticks along with unique branded merchandise.