Starbucks is leaping on the Web3 bandwagon. On Monday, the corporate detailed , an upcoming extension to its well-liked rewards program that may permit clients to gather NFTs. You can most likely guess the place that is going. Every NFT may have a factors worth based mostly on its rarity, and as you earn extra tokens, you’ll unlock new experiential rewards. Those may embody a digital expresso martini-making, an invitation to occasions at Starbucks Reserve Roasteries and a visit to Costa Rica to go to one of many firm’s espresso suppliers.
There will likely be a number of methods to gather the tokens, which Starbucks has taken to calling “digital collectible stamps.” By finishing “journeys” – primarily video games and quizzes – you’ll earn “journey stamps.” Naturally, Starbucks may also allow you to skip all that and purchase “limited-edition stamps” instantly by the Starbucks Odyssey web site. You gained’t even want any cryptocurrency in that case, with the corporate accepting bank cards. If you’re apprehensive in regards to the potential environmental influence of Starbucks including a Web3 element to its rewards program, the corporate says Odyssey will use a proof-of-stake blockchain constructed by Polygon.
“Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks,” stated Brady Brewer, Starbucks govt vice chairman and chief advertising officer. Starbucks staff and Rewards members can be a part of a waitlist to strive Odyssey later this yr.
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