Spotify is testing a brand new characteristic referred to as Discover that lets customers scroll via a feed of vertical movies and skip or like them, a lot as you do on TikTok, TechCrunch has reported. The characteristic was noticed within the newest model of Spotify’s beta iOS TestFlight construct by Chris Messina, who tweeted that it appeared as a fourth icon in Spotify’s iOS toolbar.
Discover appears to be a approach for customers to search out new music in an intuitive, speedy approach, by swiping up and down to maneuver via the feed. You can faucet on a coronary heart to love the music, or hit the three-dot menu to carry up Spotify’s customary info card in regards to the music.
The format could use Spotify’s Canvas format, Messina notes. That allows artists to create movies to go together with songs, moderately than simply static pictures, and seems on sure songs as an alternative of the usual album artwork while you play a video. They could be within the type of customary video and blended media, together with 2D and 3D graphics. In pitching the characteristic, Spotify tells artists that Canvas boosts key engagement metrics like sharing, including to playlists and visiting profile pages.
Spotify confirmed to TechCrunch that it is testing the characteristic, however declined to share additional particulars like how it will curate feeds. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson stated. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”
Spotify is much from the primary platform to flatter TikTok via imitation. Instagram’s Reels and YouTube Shorts are digital clones of TikTok, and even Netflix lately launched a TikTok-like comedy feed referred to as Fast Laughs. It’s not clear but if Spotify’s discovery characteristic will make it out of beta, but it surely appears like a helpful solution to discover new music.
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