
Thanks to apps like TikTok, the corporate has type of popularized the vertical video feed format. This is principally the place movies are proven vertically and customers can scroll downwards or upwards to find new movies. Ever since its introduction, we’ve seen it utilized to different apps who’ve launched related quick kind video options of their very own.
It now appears to be like like Spotify desires in on that motion as effectively. According to a tweet by Chris Messina, he has found that Spotify is testing out a TikTok-style feed of their very own for music movies. The idea is just like what we’ve seen in different apps, the place customers can scroll down and as much as view completely different movies.
Not solely that, @Spotify Discover is principally a pared down model of a TikTok-style feed of vertical music movies (doubtless utilizing their canvas format) that you would be able to like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl
— Messina.eth (@chrismessina) November 24, 2021
The essential distinction right here is that from what we are able to inform, it focuses totally on music movies. Given that Spotify is a music streaming platform and fewer of a social media platform, it is sensible that the movies on this new “Discover” part of the app will likely be about music movies and fewer about different kinds of random movies you may discover on TikTok, Instagram, or YouTube.
This new function might additionally tie-in with an present Spotify function known as Canvas. For these unfamiliar, Canvas is a function that lets Spotify artists create quick movies for his or her songs. It launched in 2019 however it was met with blended critiques. However, we think about that combining it with this video feed format might let customers uncover new songs and new different music movies from their favourite artists.
Filed in techcrunch
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