Spotify Testing New Service to Sell Concert Tickets Directly to the Fans

Spotify is testing out a brand new service to promote live performance tickets on to followers. The music streaming platform will check the service utilizing the Spotify app and a brand new web site. The web site’s official web page reportedly says that the corporate sells tickets on behalf of third events, which can embrace venues and occasion promoters, amongst others. Spotify’s new web site for promoting live performance tickets has a restricted collection of upcoming US-based concert events for collaborating artists like Limbeck, Tokimonsta, and Annie DiRusso, for the time being. The consumers are purported to create a Spotify account with the intention to purchase tickets.

As first reported by Music Ally, the music and podcast streaming platform Spotify has begun testing its new service for promoting live performance tickets to the followers straight within the United States. Currently, the testing solely features a small variety of artists like Limbeck, Tokimonsta, and Annie DiRusso. The pre-sale tickets can be found to followers by way of the Spotify app and a brand new dedicated website.

“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings,” a spokesperson instructed Music Ally. “Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time,” the spokesperson added.

Spotify additionally has partnered with Ticketmaster, Eventbrite, and See Tickets to promote tickets by way of its newest Live Event Feed, in response to one other report by TechCrunch. Users can browse close by exhibits and buy tickets by means of a 3rd social gathering with the assistance of this feed.

Though, a degree to be famous right here is that Spotify’s new web site for live performance tickets, not like its reside occasion feed, lets customers purchase tickets by means of the platform itself.

The TechCrunch report additionally identified that the official web page of Spotify’s ticket-selling web site states that “the company sells tickets on behalf of third parties which can include venues, event promoters, fan clubs and artists as their disclosed ticketing agent.” This indicates that Spotify users will have to pay a booking fee for the concert tickets, which will be disclosed during checkout. Spotify doesn’t set the prices of its tickets, as per the company’s website.

Notably, buyers will have to create a Spotify account in order to buy tickets, according to the support page for Spotify tickets. Moreover, the company says that users must present their email confirmation and a valid ID at the venue’s box office to pick up tickets. “It additionally prohibits the resale of its tickets, one thing that this pickup coverage ought to assist forestall.”