Spotify could also be tempering its podcast push. A TechCrunch source claims the streaming service is reducing 11 unique podcasts from its Gimlet and Parcast studios, together with How to Save a Planet, Crimes of Passion and (within the second quarter of 2023) Horoscope Today. The cancellations can even contain layoffs of “less than” 5 % of Spotify’s podcast group, with some staff shifting to different podcasts.

The firm mentioned it does not touch upon worker adjustments. The shakeup has additionally seen Spotify assign new managing administrators for each Gimlet and Parcast, the supply mentioned. Spotify Studios and The Ringer stay untouched.

This is the primary time Spotify has axed a number of podcasts on the identical time. While the reported insider did not know the precise reasoning behind the transfer, it is thought that the service is dropping underperforming reveals to assist it focus on full-fledged exclusives, starting from current hits like Batman Unburied by means of to approaching tasks.

A pruning effort like this is not stunning, if true. Spotify has over 500 unique and unique podcasts, and so they’re not all assured to construct sturdy audiences. The technique couldn’t solely assist Spotify enhance its focus, however lower prices at a time when many tech firms are both slowing new hires or shedding employees in droves.