SpaceX, Elon Musk’s rocket firm, has purchased a bevy of commercials on Twitter, Elon Musk’s social media platform. The advert marketing campaign buy, first reported by CNBC, comes amid different advertisers fleeing Twitter throughout the billionaire’s thus-far chaotic stint as the positioning’s proprietor.

The aerospace firm’s advert package deal buy targets Spain and Australia, in line with CNBC (and confirmed by Gizmodo’s personal Spain-based employees reporter.) And the commercials particularly promote Starlink, the aerospace firm’s satellite tv for pc web mission.

Starting simply days after Musk’s takeover, main manufacturers like General Motors, Pfizer, and United Airlines started saying pauses on their Twitter adverts. Some of them cited considerations surrounding content material moderation on the positioning, regardless of Musk’s considerably flimsy assurances that moderation hadn’t modified. Other firms framed the choice as an ordinary enterprise apply throughout such a transition. Many firms famous that they have been ready to see how issues panned out earlier than resuming adverts.

As a outcome, Twitter has misplaced a major quantity of income—including to the dire monetary straits that the phrases of Musk’s buy left the social media website in. Last week, the “chief twit” instructed the remaining Twitter workers that chapter is chance. As a part of the acquisition, the corporate took on $13 billion in debt. And, even earlier than Musk received concerned, Twitter had solely been worthwhile a handful of occasions.

Citing unnamed sources, together with a former and a present Twitter worker, CNBC reported that the aerospace firm purchased a minimum of $250,000 in promoting beneath a marketing campaign package deal referred to as the “takeover.” As a outcome, website customers in Australia and Spain ought to see SpaceX’s Starlink promoted content material on the high of their Twitter timelines the primary few occasions they open the platform, for day by day of the takeover.

Previously, SpaceX hasn’t had large units of adverts on Twitter. In truth, again in May, when the fact of Musk really buying the social media website was months away, the Tesla CEO claimed that his “companies don’t buy advertising.” Which is now clearly an incorrect assertion.

In response to be being referred to as out for the blatant hypocrisy. Musk claimed (in one other tweet, after all) that the advert buy-up is a part of an promoting effectiveness take a look at. “SpaceX Starlink bought a tiny- not large- ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google,” he posted.