Sony breaks from custom and received’t announce new TVs at CES 2023

If there’s one model that’s inherently linked to the Consumer Electronics Show in Las Vegas, it’s Sony. Every yr, the corporate unveils its newest and best 4K TVs and reveals off different dwelling theater {hardware} on the Las Vegas gathering. If something is a protected wager at CES, it’s seeing a bunch of fancy new TVs.

But not this time. At least not from Sony — but.

Sony Electronics isn’t planning to introduce a brand new TV lineup at CES. Instead, it appears likely to make use of the occasion as yet one more showcase for the upcoming PlayStation VR2 digital actuality machine. It’s right there within the YouTube hyperlink for the press convention. Sony has additionally teased automotive information for the present.

In a press release from Sony Electronics offered by spokesperson Chloe Canta, the corporate defined that “we plan launch timings based on various factors, and are excited to bring new and exciting technology to customers soon again in 2023.”

So when you have been hoping for Sony to unveil the successors to its extremely regarded 2022 Bravia XR TVs, it appears you’ll want to attend a bit longer than regular. I wouldn’t count on this to disrupt Sony’s total TV launch technique, nonetheless.

New fashions usually begin transport someday in spring, so simply because the corporate is conserving them out of its CES presentation doesn’t imply there might be delays. Topping final yr’s units is a tall order — the A95K OLED is maybe the easiest total TV in the marketplace at this time — so I can’t fault Sony for taking its time.

But now the query turns into… if not TVs, what will Sony be shining the highlight on in Las Vegas? The PSVR2 headset is near transport. Preorders are open, and we’ve already tried it. So that is maybe Sony’s final likelihood to stipulate some compelling causes for purchasing the $549.99 digital actuality headset earlier than it hits cabinets.

But there’s additionally the automobile…

In a means, the automobile emphasis is suitable. Because whereas CES remains to be very a lot a present about massive TV screens, it’s additionally more and more develop into an occasion centered on the way forward for transportation.