Sonos Is Jacking Up Speaker Prices

If you’ve been holding off on getting a Sonos speaker as a result of they’re too costly, some unhealthy information: They’re about to get costlier. Starting Sept. 12, Sonos is elevating costs on nearly all its merchandise.

Technically, this isn’t popping out of the blue. During its earnings name final month, Sonos Chief Financial Officer Brittany Bagley confirmed a worth hike was within the playing cards.

“We always evaluate our prices based not just on cost, but where we are from a supply perspective and what the demand is,” Bagley mentioned on the call. “And when we look at all of those factors, we will be raising some prices ahead of our next financial year.”

That appears to point that the worldwide chip scarcity and provide chain points have lastly hit Sonos. In a press release despatched to Gizmodo, a Sonos spokesperson confirmed that “marketing dynamics including demand, supply chain, and components costs and the competitive landscape” factored into the choice.

Not each Sonos speaker will see a worth hike. The Sonos Move, Port, and Boost will stay at their present costs, as will Sonos’ Ikea Symfonisk audio system. The newly launched Sonos Roam will see the smallest enhance, a $10 bounce from $169 to $179. The Sonos One and One SL will each price $20 extra at $219 and $199, respectively. The Sonos Five, Sub, and Amp will price $50 extra every. That brings the brand new costs to $549 for the Five, $749 for the Sub, and $699 for the Amp. The greatest hike, nonetheless, is for the Sonos Arc. The Dolby Atmos soundbar will now price a whopping $100 extra at $899.

Some of those worth hikes are comparatively minor, whereas others are just a little tougher to swallow. Most noticeably, the costs for Sonos’ residence theater audio system appear to have been the toughest hit. It is sensible: More folks have invested in residence theater devices because of the pandemic. However, residence theater setups have at all times been costly, and making them much more costly is a tricky tablet to swallow. This is very true when you think about Dolby Atmos—the Sonos Arc’s huge promoting level—is being added to an rising variety of inexpensive soundbars.

While Sonos had mentioned its costs could be rising, two days is brief discover for anybody who’s been mulling a brand new Sonos speaker. Sonos didn’t say what time on Sept. 12 the change would happen, so if you happen to’re going to purchase earlier than the hike, you would possibly need to ensure you do it between now and Saturday night.