Snapdeal Says It Saw Auto Accessories Orders Double within the Past Year

Riding excessive on the uptick in demand for automotive equipment within the wake of easing of restrictions and folks turning again to common commute for varied functions together with work, Snapdeal noticed its quantity development in such market spiking 110 p.c in 2021-22 with the demand coming from all elements of the nation.

While greater cities like Delhi NCR, Mumbai, and Bengaluru with giant vehicular populations accounted for a majority of orders, small cities like Kekri (Rajasthan), Junnar (Maharashtra), Tohana (Haryana), Silvassa (Dadra and Nagar Haveli), Palanpur (Gujarat) and plenty of others additionally accounted for rising and various demand, the e-commerce agency mentioned in a launch on Wednesday.

Also, throughout the just-concluded fiscal yr, customers purchased automotive equipment for 3 principal functions, together with private security, automotive care, and common cleansing and upkeep, it acknowledged.

India was the fifth-largest auto market in 2020, with 3.49 million passenger and business autos offered, Snapdeal mentioned, citing an IBEF report.

Despite the business’s challenges, passenger automobile gross sales have made a powerful comeback as manufacturing facility operations have returned to close regular and states have eased restrictions. The same upward development will be seen within the section of automobile and bike equipment and associated merchandise, it mentioned.

Snapdeal over time has broadened its automotive class by bringing in quite a few merchandise and types, it mentioned, including, at current, there are over 30,000 SKUs (inventory holding items) from the class which can be offered on Snapdeal.

These embody some main manufacturers for merchandise comparable to cleansing options, automobile fresheners and perfumes, automobile protectors, automobile cellular holders, microfibre cleansing fabric, amongst others.

“Today’s buyers are much more at ease shopping for aftermarket auto accessories and parts online, which presents a huge opportunity for companies like Snapdeal to meet the growing demand with a user-friendly shopping experience that caters to this customer segment,” mentioned Saurabh Bansal chief merchandising officer, Snapdeal.

According to the corporate, anti-glare glasses for evening driving, LED indicators for bikes, fog lights for automobiles, Balaclava masks, and cotton arm sleeves for UV and air pollution safety had been amongst the top-selling merchandise in private security gear.

Popular merchandise for automotive care included tyre puncture restore kits, flat tyre inflators, lube-based multi-utility spray for transferring elements, scratch removers, and mud covers for bikes and automobiles, it mentioned.

Users additionally explored and purchased a variety of cleansing merchandise for his or her automobiles and bikes- from lint-free microfiber gloves, waterless automobile shampoos to windshield cleansing tablets, from high-pressure water spray weapons to wash the outside to mud brushes for cleansing AC vents.

The e-commerce agency additionally mentioned that ramping up for the rising demand for automotive equipment, it has additionally on-boarded a spread of merchandise from technology-enabled end-to-end after-sales auto service and spares supplier, Go Mechanic which sells a variety of OEM spares and consumables.