Snapchat is giving customers extra highly effective video instruments via a brand new characteristic known as Director Mode. It’s accessible beginning at the moment globally for iOS and Android.

Director Mode, first previewed in April, brings a handful of latest options for filming and enhancing movies on Snapchat, together with a couple of which can be fashionable on different platforms. Green display screen, for instance, permits customers to document movies with a background, much like the TikTok filter of the identical title. And twin digicam, beforehand solely accessible for iOS customers, is a BeReal-esque characteristic that takes a entrance and back-facing picture or video concurrently.

Other instruments embody fast edit, which permits customers to trim and splice a number of movies collectively, and a digicam velocity characteristic to hurry up or decelerate movies. Director Mode is on the market through an icon on the primary digicam toolbar.

People can use Director Mode to make content material to share with associates, however the emphasis on new enhancing instruments comes as Snap tries to make a case for Spotlight, its TikTok competitor. Snapchat has launched a number of applications to attempt to entice creators to make movies for Spotlight, together with challenges that pay money for high movies utilizing totally different Lenses or sounds.

Boosting Spotlight utilization is a precedence for Snap. In an inner memo circulated in September, CEO Evan Spiegel stated he needs 30 % of Snapchatters utilizing Spotlight daily in 2023. The firm lately informed buyers that engagement on Stories was down; Snap laid off round 20 % of its workers this summer time.

Other platforms have up to date their video enhancing instruments to be nearer consistent with the TikTok expertise. Instagram, for one, has steadily added options to Reels, like the power to import your individual audio, make longer short-form clips, and add interactive parts like polls and quizzes. YouTube, too, is making a play for TikTok’s dominance, together with opening up its library of long-form movies so customers can seize parts for Shorts, the corporate’s TikTok copy.